The Story behind
the

Standard

“[This is where you tell the story of how your business came to be — not from a place of hustle, but from purpose. Think about the shift that changed everything. What moment made you realize the status quo wasn’t enough?]

Example:
I didn’t launch this brand to compete. I built it to raise the standard — for myself, for my clients, and for what’s possible in my industry.

After years of chasing trends and undercharging, I realized something: impact doesn’t require noise. It requires alignment.

That’s when I stopped doing business by default and started doing it with intention.

And everything changed.”